Document Type : Original Article
Authors
1
PhD student in Communication Sciences, Central University of Tehran
2
Associate Professor of Culture and Communications, Faculty of Social and Cultural Sciences, Imam Hussein University
3
Assistant Professor of Culture and Communication, Department of Communication, IRIB University
4
Assistant Professor of Media Management, Faculty of Social Sciences, Culture and Media, Islamic Azad University, Central Tehran Branch and Dean of the Faculties of Arts and Media, Islamic Azad University
Abstract
In the past, relations between countries were often focused on official diplomacy, but with the expansion of international relations, a profound institutional transformation was created and other dimensions of social influence and relations between states-nations emerged and manifested. The level and quality of the 120-year-old official relations between Iran and Argentina should be examined in two parts before and after the explosion of the Argentine Jewish Association known as AMIA in Buenos Aires in 1994. The issue of the present research is to achieve an appropriate communication model for the effective growth and development of relations between the Islamic Republic of Iran and the Republic of Argentina. The conceptual literature of this research is development relations and emerging powers; and the research method is documentary study and grounded theory. By referring to books, articles and authoritative reports of regional and international organizations, as well as conducting in-depth semi-structured interviews with 12 elites, 514 themes, 128 level one categories, 42 level two categories and 10 categories were counted. Based on the results, Argentina's behavioral model in the international system is economically oriented but unstable and highly influenced by global conditions, domestic pressure groups, and the political approach of the ruling party; therefore, it is necessary for the Islamic Republic of Iran to employ a stable and supranational strategy with variable tactics commensurate with changes in the target society in dealing with traditional and new media, society, civil society institutions, and the Argentine government. Also, given the dominant anti-Iranian discourse in the country's media and support for international Zionism, the Islamic Republic of Iran should activate the capacities that drive public diplomacy by focusing on media diplomacy, cultural diplomacy, and exchange diplomacy.
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