Iran's Cultural Links with East Asia: Rereading the Kushnameh and Shahnameh in Iranian, South Korean, Chinese, and Japanese Television and Media Programs

Document Type : Original Article

Author

Drama expert and master's degree in radio editing and production,; Ph.D. Student, in media management, Faculty of Management University of Tehran, Iran

Abstract

The study examines Iran's cultural links with East Asia (South Korea, China and Japan) by re -reading Persian epics of Kushanameh and Shahnameh in the television and media programs of these countries. The main issue is the identification of the historical and cultural effects of the Silk Road exchanges on the themes of these epics in the East Asian media, given the Kusadnameh (Korea) and China, and the shared themes of the Shahnameh, the Qualitative Research Method with the Content Analysis approach and the study of the case. Is. The findings show that the themes of travel, the fight against oppression and heroism in these works are in line with the Asian narratives. Also, the story of the historical marriage of the Iranian and Korean prince in the sixth century AH has been prominent as a cultural bridge. The results show the high capacity of cultural diplomacy through media cooperation.

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