نوع مقاله : مقاله پژوهشی
نویسنده
کارشناسی ارشد مدیریت رسانه، دانشگاه علامه طباطبایی
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسنده [English]
In recent decades, the expansion of communication technologies and the process of globalization have created favorable conditions for the spread of transnational cultures, including the Korean Wave (Hallyu). This cultural wave encompasses a wide range of media productions such as Korean pop music (K-pop), television dramas (K-dramas), films, literature, and cultural commodities, which have gained remarkable popularity among adolescents worldwide, including in Iran. The present study aims to provide a descriptive analysis of Iranian adolescents’ cultural consumption related to the Korean Wave. The research employs a descriptive–survey method. The statistical population consists of Iranian adolescents aged 13 to 19 in the year 1403 (2024–2025), and data were collected through a questionnaire. The questionnaire comprised five sections: demographic characteristics, media access and consumption, Korean media productions, the functions of Korean media productions, and lifestyle indicators. The data were analyzed using descriptive statistics (mean, standard deviation, and percentage). The findings indicate that the level of Iranian adolescents’ cultural consumption of Korean productions is at a moderate-to-low level. The mean scores of most items ranged between 2 and 3, suggesting a relative familiarity with and inclination toward Korean-related cultural consumption; however, such consumption is neither widespread nor dominant. Among the various dimensions, following virtual pages and familiarity with musical productions were reported more frequently than other aspects. Overall, the results point to a limited yet significant influence of the Korean Wave on Iranian adolescents, which may, in the future, bring about changes in the cultural patterns of the younger generation in light of the further development of social media networks and Iran’s media and cultural policies.
کلیدواژهها [English]
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